ACTIVISION CAPTURES THE ART OF SKATEBOARDING
Activision Unveils Skate Photo Exhibition For Launch of Tony Hawk’s Proving Ground

29 October - 4 November 2007

In celebration of the launch of Tony Hawk’s Proving Ground, the latest instalment in the #1 best-selling action sports video game franchise, Activision, Inc. (Nasdaq: ATVI) is hosting The Art of Skateboarding photo exhibition at The Second Space Gallery – www.secondspacegallery.com – from Monday, October 29 through Sunday, November 4.  Featuring photographs by Tony Taglianetti, fashion photographer and skateboarder, the exhibition tells the amazing stories of London skateboarders and their favourite tricks, which were shot at some of the capital’s most popular skateboarding destinations, including the Westway, South Bank and Stockwell.

The photography will focus on the different kinds of skateboarding personalities, also found in Tony Hawk’s Proving Ground, including contest-winning athletes, fast and furious hardcore skaters and maverick riggers, who modify their environment into their own personal skate park.

“Tony Hawk’s Proving Ground lets players choose their own path as a skater, so that they can tell the world who they are,” commented Gary Sims, Brand Manager, Activision.  “This art exhibition will take that concept and bring it to life outside of the game, allowing skaters to tell their own story for the first time. It’s not often that games and art come together in any meaningful way, so we’re particularly excited about this project.”

The exhibit will open at The Second Space Gallery – www.secondpacegallery.com, which is located at 117 Redchurch Street, London, E2, on October 29.  A private VIP reception will be held on the evening of Thursday 1st November, dedicated to press, retail and the skateboarders featured in the exhibition.

Set in the streets of Baltimore, Philadelphia and Washington, D.C., Tony Hawk’s Proving Ground is the largest, deepest and most customisable Tony Hawk game yet and gives players the freedom to define their character, story and style based on the choices they make, the paths they select and the style of skateboarding they want.

Tony Hawk’s Proving Ground will be available on November 2nd for Xbox 360™ video game and entertainment system from Microsoft, the PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system, Wii™ home video game system, Nintendo DS™ and will be available to play at The Art of Skateboarding throughout the exhibition week.